With over 18 years as a Strategic Sustainability Consultant, Jean Paul has led high-impact strategies and certifications for multibillion-dollar projects across Southeast Asia, the Middle East, Europe, and the UK. His work spans cities, buildings, and infrastructure—guiding stakeholders toward long-term, effective sustainability goals.
In 2021, drawing on his global experience, he saw the opportunity to apply these proven strategies at the individual level. This led to the concept of personal sustainability—coining the term “per-su” and creating the PERSU Goals® framework to help people access the same holistic, high-value benefits.