With over 18 years of experience as a Strategic Sustainability Consultant in the built environment, Jean Paul has worked across Southeast Asia, the Middle East, and Europe/UK. He's been leading sustainability strategies and certifications for high-profile, multibillion-dollar projects—from cities and communities to buildings and infrastructure—advising stakeholders on setting goals and implementing long-term, effective solutions. In 2021, drawing from his extensive professional and personal experience, he recognised the potential of applying the same proven sustainability concepts and integration strategies at the individual level—empowering more people to access the same high-value, holistic benefits. This insight led him to define what "personal sustainability" truly is, from which he coined the term “per-su” and developed the framework now known as PERSU Goals®.